People turn to him if they aren't getting the right service. Then he hounds the wrongdoers and follows them around with news cameras till they shape-up.
I'm not saying that I will ever call Jesse on Mom or Dad if I'm not properly nursed or don't get adequate attention in some other way but . . . I still memorized the phone number for Jesse just in case.
I trust you'll do right by me Jesse. You've got my back.